We’re Inching Nearer to Renaissance Visuals With Beyoncé’s New Tiffany & Co. Marketing campaign

Nonetheless ready on Renaissance visuals? Right here’s somewhat one thing to carry you over.

Beyoncé stars in Tiffany & Co.’s new “LOSE YOURSELF IN LOVE” marketing campaign video, a flashy, disco-inspired clip set to her observe “Summer season Renaissance.” With its dance flooring setting, luxurious wardrobe (styled by Marni Senofonte and Patti Wilson), and excessive vitality, it’s the closest factor we’ve but to a music video from the singer’s Renaissance period.

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The Mark Romanek-directed visible was impressed by Studio 54, very similar to the album itself, which is soaked in disco and home influences. The truth is, “Summer season Renaissance” interpolates Donna Summer season’s 1977 hit “I Really feel Love,” making it the proper soundtrack to the Tiffany advert celebrating self-love and individuality. Becoming a member of Bey within the energetic membership are 90 solid members, dancing to choreography by Fatima Robinson.

You’ll catch the well-dressed visitors carrying Tiffany & Co., however in fact, the star shines the brightest in a complete vary of jewels. Beyoncé wears a Tiffany Setting engagement ring in platinum with a spherical sensible diamond of over 10 carats, together with items by famend Tiffany & Co. designer Jean Schlumberger. She’s additionally carrying a customized Tiffany HardWearnecklace, which was made only for the marketing campaign and will probably be out there to buy.

This marks the most recent of Beyoncé’s collaborations with Tiffany & Co., following her and husband Jay-Z’s tandem starring roles within the model’s “ABOUT LOVE” campaign final summer time. The corporate has additionally launched the Tiffany & Co. About Love Scholarship Program to assist the couple’s charitable arms, BeyGOOD and the Shawn Carter Basis, and pledged $2 million in scholarships to college students learning inventive fields at HBCUs.

Beyoncé’s Renaissance dropped on July 29 and debuted at primary on the Billboard charts, marking additionally the biggest debut made by a girl this yr. As for the album’s official music movies, the wait continues.